HEAD IN THE GAME CAMPAIGN
OVERVIEW
Rhone, a US performance apparel brand, has partnered with the NBA & Miami Heat, All-Star Kevin Love to promote Mental Fitness, emphasising that mental health requires as much focus and attention as physical fitness. Kevin Love, a mental health advocate following an on-court panic attack live on TV, as the face of our 'Head In The Game' campaign.
Our campaign highlights the mental "game behind the game," showcasing how mental fitness impacts performance across all walks of life, because mental health can affect everyone.
TV 60 Second - Linear television and premium streaming platforms such as Peacock, such as Peacock, Hulu and Amazon across America.
OOH - New York City
SOCIAL
I created the social content strategy and ideas around how we tease, launch and sustain the campaign on socials and how we translate the message through socially native content.
Creating ideas that would generate intrigue and excitement around launching the NBA partnership and Kevin Love reveal. but also bringing viewers BTS to connect people closer to the campaign and the message behind it.
More on Rhone's Instagram:
TEASE CONTENT
LAUNCH CONTENT
PRESS
Client: Rhone
Market: USA
Agency: IMA
Director: Nick Woytuk
Creative Director: Claire Bradley
Art Director: Selina Smyllie
Copy Writer: Alice Banham
Producers: Dan Veal & Brian Miller
DOP: Dustin Miller
Photographer: Zach Lewis
1st AD: Lynne Baculo
Post-Producer: Bar Hariely
Editor: Austin Will
Colorist: Stephanie Park
