HEAD IN THE GAME
OVERVIEW
US performance apparel brand Rhone, believe in the transformative power of sport. It's why they've partnered with the NBA & LPGA to bring together people from different walks of life through the collective pursuit of progress. As an official sponsor of the NBA, they've partnered with Miami Heats Kevin Love to be the face of NBA campaign, promoting Rhone's message.
Kevin Love is a mental health advocate following an on-court panic attack live on TV, as the face of our 'Head In The Game' campaign.
CAMPAIGN MESSAGE
Our campaign highlights the mental "game behind the game," emphasising that mental health requires as much focus and attention as physical fitness, from All-Stars to all of us.
RHONE
INSPIRING MENTAL FITNESS IN EVERYONE
HEAD IN THE GAME
“Get your head in the game”
Six words said.
From your practice partner, the fans, your friends.
And crucially, yourself.
It’s a demand. A request. A pressure point.
The pressure to perform. To focus. To not let yourself or others down.
To block out the noise and go after what’s yours.
But with the NBA and LPGA, we want to get every head in the game.
Flipping the narrative to a positive: opening conversations,
breaking stigmas and helping us all acknowledge that our
brains are a muscle that need training as much as the others.
TV 60 Second
OOH - New York City
SOCIAL
PRESS
Client: Rhone
Market: USA
Agency: IMA
Director: Nick Woytuk
Creative Director: Claire Bradley
Art Director: Selina Smyllie
Copy Writer: Alice Banham
Producers: Dan Veal & Brian Miller
DOP: Dustin Miller
Photographer: Zach Lewis
1st AD: Lynne Baculo
Post-Producer: Bar Hariely
Editor: Austin Will
Colorist: Stephanie Park
