I am the Creative Director and Social Media Manager of Skiwear start up, Sloobie.
This is a project I have taken on outside of my 9-5 for the past 6 months.
Sloobie is a 2 year old Ski wear base layer brand, they’re the first brand to integrate shape wear into their base layers, making their products a first of their kind disrupting the category. Recognised by Glamour Mag, Red Bull and Retail Week and worn by celebrities such as Gwyneth Paltrow, Sloobie is making base layers stylish, flattering and an outfit in their own right.
MY ROLE
I helped Sloobie launch their second collection in time for the 2024 ski season, from creating the social strategy, content creation, directing ecomm shoots, to producing, directing and co-shooting their hero campaign shoot in the Alps.
This is a project I’m truly proud of as I played several roles from a strategist, consultant, producer, director to social media manager, all outside of my own 9-5.
THE HERO ALPS CAMPAIGN
This shoot happened 1 week ago, therefore it's unfortunately still with the videographer to grade and edit. However here are a teasers of what we shot.
PRE PROUCTION
Imagery used in this deck is not mine and used only as inspiration and mood boards.
TEASING THE LAUNCH ON SOCIAL
A challenge we faced was, how do we shoot tease content before our Alps ski shoot, in London in summer...?
I had the idea to use this to our advantage and make Sloobie begin the ski season early, when the suns still shining and the beer gardens still open.
We set out on the streets of London, in head to toe Ski gear and ski's, to create a humorous film and cut down clips of Sloobie finding their way to the Alps.
Credit:
Client: Sloobie
1st Producer: Sloobie
2nd Producer: Selina Smyllie
1st Director: Selina Smyllie
2nd Director: Rob Anderson
DOP: Selina Smyllie
Videography & Photographer: Rob Anderson
