Sloobie Skiwear

Editorial | Social | Production

OVERVIEW

I am the Creative Director and Social Media Manager of Skiwear start up, Sloobie.

I am in charge of ALL creative output on the brand, from running their instagram, editing and creating content, their social strategy, brand collaborations, directing ecomm shoots, to producing, directing and co-shooting their collection launch campaign shoot in the Alps!

This is a project I’m truly proud of as I played several roles from a strategist, consultant, producer, director to social media manager, all outside of my 9-5.

THE HERO CAMPAIGN - WORN TO BE SEEN

A brand with no budget but a bunch of creatives who wanted to get involved in something exciting, we flew to the Italian Alps for a 3 day shoot.

As Director, I created the shoot treatment and shot list for the weekend, as we had to capture everything from editorial campaign content, to socially native iPhone content.

Slides from my campaign plan and directors treatment

CAMPAIGN FILM

Our campaign line 'Worn to be seen' captures the fact that Sloobie are making base layers the moment. Where style meets function, these aren't base layers to hide under your ski clothes, they are an outfit in their own right, ready to wear on and off the slopes, just as they are.

These are base layers worn to be seen.

CAMPAIGN CUT DOWNS

Paid Social Ads

Our social campaign attracted attention from Luxe Mag, who contacted us with the opportunity for us to fill 3 double page spreads in the center of their magazine!

BRAND COLLABORATIONS

SLOOBIE X LA FENICE LUXURY CHALET

We had the privilege of shooting part of our campaign in hyper-luxury chalet 'La Fenice', recent winners of 'Italys Best Ski Chalet' by the World Ski Awards. This resulted in a brand partnership to exclusively stock the products in the chalet for their customers. Wee created marketing material such as little business/discount cards exclusively for the chalet.