This is the graveyard where fun ideas come to die, killed by budgets or clients who don't like to make work that stands out.
If you have the time to read these boards, this is where some of favourite thinking is. They're just awaiting client guts.
INSIGHT:
AutoTrader's USP is that they have the largest data base and choice of vehicles than any other competitor brand. They have everything from cars, to trackers, to street sweepers. If you can think it, AutoTrader have got it.
Tag Line: It's all on AutoTrader.
