HEAD IN THE GAME CAMPAIGN
OVERVIEW
US performance apparel brand Rhone, believe in the transformative power of sport. It's why they've partnered with the NBA & LPGA to bring together people from different walks of life through the collective pursuit of progress.
They've partnered with golf pro's Lilia Vu and Lauren Hartlage to be the faces of their sponsorship campaign.
CAMPAIGN MESSAGE
Our campaign highlights the mental 'game behind the game,' showcasing how mental fitness impacts performance across all walks of life, because mental health can affect everyone.
I wrote the story of this film from storyboard, to sound design, the campaign shows vignettes of different golfers, amateur to pro, overcoming moments of pressure, through their mental resilience.
TV 60 second
OOH
SOCIAL
I created the social content strategy and ideas around how we tease, launch and sustain the campaign on socials and how we translate the message through socially native content.
Creating ideas that would generate intrigue and excitement around launching the LPGA partnership, but also bringing viewers BTS, to connect people closer to the campaign and the message behind it.
See social content for this campaign here.
Read NBA sponsorship campaign here.
Client: Rhone
Market: USA
Agency: IMA
Director: Nick Woytuk
Creative Director: Claire Bradley
Art Director: Selina Smyllie
Copy Writer: Alice Banham
Producers: Dan Veal & Brian Miller
DOP: Dustin Miller
Photographer: Zach Lewis
1st AD: Lynne Baculo
Post-Producer: Bar Hariely
Editor: Austin Will
Colorist: Stephanie Park
