OVERVIEW
We secured Rhone, (New York-based apparel brand), as a client for a rebrand and creative consultancy account, an opportunity that evolved into producing three major campaigns for their NBA and LPGA sponsorships, as well as their January ‘New Year’ campaign.
I developed social concepts to help tease and sustain these campaigns across their channels, which led to winning IMA a social retainer with Rhone.
Leading on this account I have been supporting their social team by providing monthly ideas since September. As they’re NY based, we don’t produce the work, we only come up with ideas.
Through our repositioning and brand guidelines work, we transformed their socials, from the 'gym bro' aesthetic, to a premium, men and women's apparel brand.
See my imagery Art Direction work here.
From this
To this
NBA TEASE AND LAUNCH CONTENT
NBA COMMUTER SHIRT CONTENT
ANNOUNCING JRUE HOLIDAY PARTNERSHIP
Over the past 3 months I've created 100s of content ideas for them. Above are just a selection of those that made it to platform.
