OVERVIEW
HARIBO UK’s instagram is missing the socially native content needed to truly engage viewers. Despite their large following, engagement is very low, and their content lacks a social-first approach. Relying heavily on traditional advertising techniques and rigid brand assets, they’ve found themselves creatively restricted by their own guidelines.
As a recent pitch win, within just two weeks into the account, we’ve hit the ground running shooting IRL content from product launches to UGC style reels.
HARIBO's new product aren't launching they're crash landing...
This was an idea I had and executed on a fast turn around. Working with a food stylist, studio team and editors, we brushed the dust off the smoke machine and got to work creating a sci-fi world for HARIBO Alienauts.
The client asked for a product and pack focused reel for their Buzzy Bees HARIBO.
From the food stylist making every sweet look tasty, to the editors making them pop on screen, this simple idea I directed, will bring some spring to their instagram.
Valentines Day
Our first UGC style content was shot for Valentines day. A quick idea which I brought to life in the office, unleashing my inner tablescaper to stage a Galentines night.
The Creative-Surgeons Tray
