Hey, I'm Selina!
I'm a multi award-winning, mid-weight Art Director, with a background in Strategy, a couple D&AD pencils with 2+ years experiences at various McCann Worldgroup offices across UK and Australia, leading on clients such as L'Oreal, Nurofen, Birdseye and OpenTable.
But really...
I'm a nerdy space and science enthusiast with passion for asking all questions no one has the answers to. A futurist, optimist and true creative at heart.
I explore problems on a quantum level but solve them with boundless thinking. I'm a believer of change, breaking rules and doing things differently. To do things better. Which is where my passion for innovation and forward thinking solutions flows from.
But if you just wanted 3 words: Passionate, tenacious, purpose-led.
Experience
Mid-Weight Art Director
IMA-Home 09/23 - Present
Junior Art Director
Hero Melbourne 11/22 - 5/2023
Junior Strategist
McCann Leeds 06/21 - 11/22
Education
BA Creative Advertising - Lead Arts University
(First Class Hons)
Highlights
2023
Attending my first Cannes Lions as a result of winning School of Thought
Visiting McCann New York and attending a panel talk to US College Professors
2022
Invited into McCann New York's, Future Team's calls, prospective client discussions and global Creative Hack sessions, to collaborate on proactive web3 & future technologies projects.
Responsible for leading and supporting Channel 4's Content Creatives interns at McCann Leeds.
Being a creative on McCann London's Birdseye and Dettol projects whilst I was a strategist.
Transferring to the McCann Melbourne office (HERO), for 6 months.
2021
Invited to be a guest speaker for an internal panel talk at Penguin Random House.
Awards
2022
School of Thought - Leeds winner
2021
D&AD New Blood Black Pencil - Lit on Beat | Penguin
D&AD New Blood Yellow Pencil - Lit on Beat | Penguin
Finalist at Two + Two | Creative Resource
2020
The Chip shop awards | The Best in Health - Shortlist
2017
Royal Society of British Artists Scholar Award and 2017 Rising Star
Press
2023 - Campaign Brief "HERO BOLSTERS CREATIVE DEPT ADDING ANNELIESE SULLIVAN, WILL FOX, AARON WICKERS + SELINA SMYLLE
2021 -
McCann , "McCann Central junior creative strategist tops iconic industry awards"
LBB , "D&AD Announces 186 Pencil Winners for New Blood Awards 2021"
Adweek, "Behind 3 Winning Ideas from Emerging Creatives at D&AD New Blood 2021"
DesignWeek "D&AD awards three Black Pencils for New Blood Awards 2021"
Creative Review "Three Black Pencil winners at this year’s D&AD New Blood awards"
2020 - Leeds Arts University - BA (HONS) CREATIVE ADVERTISING STUDENTS NOMINATED FOR THREE CHIP SHOP AWARDS
Connect with me!!
Thank you!