Overview
I worked with Rhone as a creative consultant to help them grow into a globally recognised premium, performance apparel brand.
Initially a menswear only label, we helped them launch womenswear, grow their community, refine their brand purpose, and integrate it across social channels and down the funnel communications, as well as creating 3 ALT integrated campaigns, with the NBA and LPGA.
We’ve transformed their brand from the male only ‘gym bro’ aesthetic, to a more premium, gender inclusive art direction and tone, elevating their imagery art direction, from editorial to e-comm and social content.
Old feed Our new feed
Imagery art direction
I created imagery art direction guidelines to evolve and elevate Rhone's visual identity, to move away from the hyper masculine 'gym bro', imagery, to a cleaner, more sophisticated, gender neutral tone and aesthetic.
I took their visual identity from this....
To this....
lifestyle
golf and tennis
ecomm
Brand Guidelines
