Hisense X Women's NRL sponsorship campaign
This project was paused by client due to unforeseen circumstances, therefore has not been developed beyond this conceptual stage. However it's a project with an important purpose that I'm proud of.
The Problem
THERE'S NO SPACE FOR WOMEN IN SPORT
Less than 1 out of 10 Aussie Ruby League players, at any level, are women. There are many barriers for girls and women to participate in sports, particularly as a career, but not having accessibility to fundamental facilities at grass root level, is one of the biggest.
45% of sports facilities in Australia don't have female changing rooms.
Putting our money where our mouth is and build female changing rooms, kitted out with Hisense tech, at grass root level.
