Project was stopped due to the cancellation of the 2026 Victoria Common Wealth Games.
However, despite it not making it into the real world, this is still a script and storyboard I wrote, that I'm proud of.
REAL VICTORY IN VICTORIA
The strategic position behind this campaign was to 'bring the people of Australia' together. There is currently a lot of tension and animosity between the post colonial and Aboriginal people of Australia and the need to be a part of the Common Wealth. Victoria State Government wanted to use the CWG as an opportunity to bring people together in Australia.
The Commonwealth Games have always
been more than just a competition.
been more than just a competition.
They aren't just about scoring gold, it's about
coming together, inspiring others and raising up local communities. Real victory is coming to Victoria.
coming together, inspiring others and raising up local communities. Real victory is coming to Victoria.
STORYBOARD
SCRIPT
When we think of winning,
we think of the gold,
the loud cheers or the trophies on the shelf.
We see it measured through numbers,
and achievements.
and achievements.
But victory isn't always grandiose,
or for the special few.
It's in all of us.
It's unity in spite of rivalry.
It's compassion in spite of conflict.
It's to be THE first, not first place.
or for the special few.
It's in all of us.
It's unity in spite of rivalry.
It's compassion in spite of conflict.
It's to be THE first, not first place.
There's victory in progress,
in supporting local communities,
and inspiring tomorrow.
In 2026 the real victory is coming to Victoria.
and inspiring tomorrow.
In 2026 the real victory is coming to Victoria.
