Insight: 
Spotify is your own world where you can be whoever you want. 
Music influences us differently at different times. 
Proposition: 
Everyone has different wavelengths. 
Big Idea:
Spotify Waves
Waves is an Ai assistant that analyses your mood while listening to only suggest you music that matches your mood. You can compartmentalise your moods into their own personas which have their own spaces, so when you're in a certain mood you can listen specifically in that one persona. No more skipping 50 songs to find out what you're in the mood for. We all have differenwavelengths, Waves helps you find your frequency.
(Partner: Maddy Powell)

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