Insight: 
Music influences us differently at different times. 
Proposition: 
Everyone has different wavelengths. 
Big Idea:
Spotify Waves
Waves is an Ai extension in Spotify that analyses your mood while you listen in order to only suggest music that matches your current mood. You can compartmentalise your moods into their own personas which have their own space. So when you're in a certain mood you can listen to music in that one persona. No more skipping 50 songs to find the one you're in the mood for. We all have different wavelengths, Spotify Waves helps you find your frequency.

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