I was accepted onto this year's School of Thought program. Each week we're set a brief from a different UK agency which we have 3 days to crack and present back to them. School of thought took up my time outside of my 9-5 at McCann.
Thinking is at the heart of School of Thought and nothing else, the ask is to get across a big idea from an answer to a brief on one A3 board. Here are a few of my week's ideas.
