2021 D&AD New Blood Black Pencil

Re-imagining the role of books and reading for kids with Dyslexia.

Facts: ​​​​​​​
Special education funding is cut each year, kids with learning difficulties such as dyslexia suffer the most.
Rapping & reciting poetry has proven to help improve cognitive abilities, auditory processing and language skills, due to the decoding sound skills involved. 
Big idea:
Lit on Beat
Penguins movement that aims to put the rhythm into reading,  by supporting & helping dyslexic teens find their voice in literature, by bridging the gap between poetry and rap.

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