Brief: 
LEGO’s brand mission is to Rebuild the World. Use existing technology and imagination to show how creative play is an essential skill set to realising great things, keeping in mind the sustainable development goals.​​​​​​​
Insight:
Outdoor play areas are all the same. 
Big idea:
Playing for the planet. 
Legos scheme that combines kinetic pavement technology to outdoor play areas to re invent the outdoor space, whilst generating sustainable energy.  

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