(Hero Melbourne)
"I was both the lead strategist and creative on this project at Hero Melbourne. Not only did I create and present my strategy to the creative team and client, I also created the My 5+ ways idea which I then developed with the creative team."

Make the multi-purpose new Cicaplast Baume B5+ cream a staple in every persons home.

In an over saturated online world of weekly beauty trends and products, that are all hype no honesty, Cicaplast Baume B5+ is all results, no false promises.

The Campaign Platform - My 5+ ways
To get across the vast range of uses and benefits we’ll demonstrate 5+ ways B5+ can be used, From spot treating acne, treating post surgery scars, soothing rashes, reducing rosacea and more, through real testimonial videos, shot in the  style of popular Vogue Beauty Secrets Youtube series.

Hero Melbourne:
Creative Director: Andrew Woodhead
Strategist: Selina Smyllie
Art Director: Selina Smyllie
Art Director: Charlotte Smith
Copy Writer: Annelise Sullivan​​​​​​​
Account Manager: Mia Shadbolt
Account Manager: Johnny Lwin

Production Company: Pork Store Productions

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