Brief:
To advertise Goodyear's new tyres, that have 20% more mileage than their competitors, through the lockdowns of the pandemic.
Target Audience:
Wealthy, sports car driving, city people.
Insight:
People miss their freedom now more than ever.
Strategy:
Make them excited and ready for the future, to upgrade their tyres while their cars sit in the garage.
Proposition: Ready, set, go.
