Brief: 
To advertise Goodyear's new tyres, that have 20% more mileage than their competitors, through the lockdowns of the pandemic.
Target Audience: 
Wealthy, sports car driving, city people.
Insight: 
People miss their freedom now more than ever.
Strategy: 
Make them excited and ready for the future, to upgrade their tyres while their cars sit in the garage.

Proposition: Ready, set, go.

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