My concept for Hero Sydney's Bumble pitch, which was selected as 1 of the 3 concepts that we pitched which resulted in a win!
The fear of making the first move is making Gen Z women miss out on the fun, thrilling and exploratory journey of dating.
Dare to Date
Making the first move can be scary. But on the other side of fear is fun. The best things in life often come when you say F**k it and do it anyway. Sometimes you just need a push. So we dare you. We dare you to be wild, free, fearless, bold and courageous and to make the first move because what have you got to lose.