My concept for Hero Sydney's Bumble pitch, which was selected as 1 of the 3 concepts that we pitched which resulted in a win!
Insight:
The fear of making the first move is making Gen Z women miss out on the fun, thrilling and exploratory journey of dating.
Idea:
Dare to Date
Making the first move can be scary. But on the other side of fear is fun. The best things in life often come when you say F**k it and do it anyway. Sometimes you just need a push. So we dare you. We dare you to be wild, free, fearless, bold and courageous and to make the first move because what have you got to lose.
(Conceptual Stages)
